About Us

Overview

Reliable Steel is a leading free zone company based in Dubai, UAE, specializing in high-quality steel solutions for customers across the Middle East and Africa. As a trusted stockist of premium steel products, we are dedicated to providing durable, cost-effective solutions tailored to diverse industry needs. Our extensive global network enables seamless sourcing, competitive pricing, and reliable service. With a strong commitment to excellence, we prioritize customer satisfaction by delivering superior products and innovative solutions that meet international standards. At Reliable Steel, we take pride in being your trusted partner in the steel industry, offering high-quality products that support your business’s success.

Meet Our Founders

Sanjiv Goel

Director

With 40 years of corporate and consulting experience across Europe and the Middle East, Sanjiv leads our strategic vision, driving innovation and cost-effective solutions

Nelson Furtado

Regional Sales Manager – Pipes

A highly motivated, articulate, and versatile sales professional with extensive experience in sales management and an entrepreneurial flair, particularly

What Sets Us Apart

At Reliable Steel, we combine strategic advantages, deep industry expertise, and a customer-first mindset to deliver unmatched value

Strategic Free-Zone Location

Based in Dubai’s UAE Free Zone, we benefit from tax exemptions, customs efficiencies, and a prime logistics hub—ensuring faster, more cost-effective deliveries.

Unrivaled Expertise

Led by industry veterans Sanjiv Goel and Nelson Gracious Furtado—boasting over 40 years of combined corporate and consultancy experience—we understand your project’s technical and commercial nuances.

Global Network & Sourcing Power

Our extensive worldwide supplier and partner relationships let us secure premium steel materials at competitive prices, no matter the scale or complexity of your requirements.

Tailored Steel Solutions

From seamless pipes & OCTG couplings to flanges, fittings, and machined components, we customize products and services for sectors like energy, oil & gas, construction, automotive,& more.

Reliable, On-Time Delivery

With strategic stockholding of essential products, we guarantee prompt fulfillment—even under tight deadlines—so your projects stay on schedule.

Customer-Centric Service

We prioritize your goals by offering responsive, personalized support at every step, from initial consultation through final delivery, ensuring a seamless, hassle-free experience.

Need Customized Steel Solutions?